一杯台灣給的茶，無糖就回甘。

人來人往的街道上，傳來了陣陣的茶香，淡淡的香氣也吸引了我的步伐前往一探究竟，柔和的室內燈光將空間照的明亮輕盈，透明的落地玻璃將業主以「陶沏」工法沖泡的巧思呈現眼簾，空氣中柔和的茶香喚醒了與爺爺喝茶的那段時光，一句親切的早安妳好，拉近了我與康茶飲的距離。

我們把此次的包裝設定在爺爺手沏茶的風味，手裡的茶就如同兒時記憶中的那杯甘醇，為了能完美呈現茶色與茶米的原始面貌，屏棄了以往印刷式的紙杯選擇全透明的杯身就是希望茶最樸質的那面可以一眼被看見，而杯身上的貼紙則因透明的杯型更顯突出，貼紙上無多綴飾，僅以一句一杯台灣給的茶 無糖就回甘，述出業主的用心，透過茶韻茶色串連起記憶中那美好情懷，原來爺爺泡的那杯茶，這裡就能喝得到。

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Experience the sweet aftertaste without sugar from a cup of Taiwan tea.

“On the crowded street, a soft breeze wafted the scent of tea to me. This gentle smell made me recall the beautiful days with my grandfather. I follow it and I found it. Where am I? Kang Tea Shop.”

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The client wants to emphasize that you can get the real pour-over tea from them. So, LiN Branding Design chose to use fully transparent tea cup to perfectly present the original and pure appearance of tea. It goes with the sticker of the shop slogan to convey the core value of Kang Tea Shop: Experience the sweet aftertastes without sugar from a cup of Taiwan tea.

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/聆聽茶水融合的旋律
/感受大地回饋的甘醇
/品牌藝術家
/LiN品牌設計，視覺、商空一次整合

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